Brand Campaign Shoot
Served not only as lead creative for this shoot, but producer as well.
Was responsible for strategizing a new campaign look, tone and feel for the brand relaunch in February of 2018. Additionally, tasked with casting all talent, vanities and models that would work not only across all of the brand and hair care categories - but for our clients and vendors as well.
Responsible for conceptualizing, strategizing, producing and retouching an entire new way of looking at the brand packaging. Worked very closely alongside our photographer to prop style and create one-of-a-kind imagery that would be could only ever be distinguishably amika. This look, tone and feel is now a brand standard.